Ad campaign spotlights Tulane partnership that is making New Orleans a healthcare destination

From the airport baggage claim to prominent intersections across New Orleans, a new advertising campaign is putting Tulane University’s medical expertise — and its partnership with LCMC Health — front and center.

The campaign, one of the largest institutional advertising efforts Tulane has ever undertaken, is designed to show the public what the partnership offers the city and the region: a major research enterprise, nationally recognized physicians, and an academic approach that connects discoveries in Tulane laboratories and classrooms to patient care.  

“This campaign highlights the progress we’ve made in a short time and shows what academic medicine makes possible when research, education, and clinical expertise come together for our patients,” said Lee Hamm, senior vice president and dean of Tulane University School of Medicine. Learn more about the campaign here.