To maintain clarity and consistency across Tulane communications, all content created for Tulane School of Medicine should first follow the Tulane University Editorial Style Guide. This guide serves as a resource for Tulane communication and marketing professionals and establishes standards for editorial style across websites, print publications, social media, and other communications.
Adhering to the editorial style guide helps ensure that messaging across the university remains clear, professional, and aligned with Tulane’s institutional voice.
Website Content & Navigation Standards
In addition to following the university’s editorial style, Tulane School of Medicine encourages departments, centers, and programs to maintain consistent website structure and navigation. Consistency helps users quickly find the information they need and prevents confusion when navigating between related units across the School of Medicine.
While each unit may have unique needs, the following navigation structures are recommended as a baseline.
Departments
Department websites typically serve multiple audiences including faculty, students, researchers, and collaborators. Navigation should prioritize institutional information and faculty visibility.
Common navigation items include:
- About the Department - Mission, leadership, history, and overview of the department.
- Faculty & Staff - Faculty listings, profiles, and research interests.
- Research - Research programs, labs, centers, and initiatives.
- Education & Training - Residency programs, fellowships, or educational offerings.
- News & Events - Department announcements, achievements, and upcoming events.
- Contact - Administrative contacts, location information, and inquiries.
Programs (Degrees, Certificates, Training Programs)
Program websites should focus on helping prospective students understand what the program offers and how to apply. Navigation should prioritize admissions and curriculum information.
Recommended navigation includes:
- About the Program - Overview, mission, and program highlights.
- Curriculum - Course structure, learning objectives, and program format.
- Admissions / How to Apply - Application requirements, deadlines, and application steps.
- Tuition & Fees - Program costs, funding opportunities, and financial information.
- Faculty - Program leadership and teaching faculty.
- Student Experience or Outcomes - Career outcomes, student stories, or alumni highlights.
- Contact / Request Information - Program contact details and inquiry forms.
Centers & Institutes
Centers and institutes often emphasize research, collaboration, and public engagement. Their navigation should highlight initiatives, projects, and partnerships.
Common navigation includes:
- About the Center -Mission, leadership, and strategic focus.
- Research & Initiatives - Programs, projects, and collaborations.
- Faculty & Affiliates - Participating faculty and researchers.
- Publications & Resources - Reports, publications, or research outputs.
- News & Events - Conferences, lectures, and updates.
- Contact - Administrative contacts and partnership inquiries.
Maintaining consistent navigation structures across Tulane School of Medicine websites helps create a more intuitive user experience, supports recruitment and outreach efforts, and reinforces the professional presentation of the institution online.
